Canadian Food Innovation Network and Fiddlehead Technologies collaborated to create a report that provides insights into the acceptance of cultivated beef in Canada. The study compares the progress of the cultivated meat industry in Canada to its US counterpart and shares findings on consumers’ interests.
Canadian consumers show increasing interest
The report has revealed that Canadian consumers’ interest in cultivated meat has jumped dramatically since 2000. According to the report, Canadian consumers increasingly searched for “lab-grown meat”, including its production process and availability for purchase. In contrast, US consumers primarily searched for information about its safety and the FDA’s approval approvals for cultivated chicken. The report argues that curiosity is not the same as adoption. It also explains that in Canada, novel foods have been adopted more quickly than in the US.
The report states that food scientists and engineers are focusing on cultivated meats and their technology. In the last five years, 22,800 research papers were published. The topics range from sustainability impact report to cell line creation to biomanufacturing capability.