German dairy group Bauer, founded in 1887, one of the leading dairy companies in Germany with a turnover of more than €600 million, announces to vegconomist it has partnered with Austria’s Kern Tec for the development of a range of dairy alternative products under the newly formed “ZUM GLÜCK!” brand, with an innovative flavour based on apricot kernels – an upcycled product from fruit cultivation.
ZUM GLÜCK! (translating as “fortunately” or “luckily”) will launch in January 2024, offering a comprehensive range of plant-based indulgence products exclusively on the German market.
“We are looking forward to launching our new plant-based Bauer brand “ZUM GLÜCK!”. With “ZUM GLÜCK!”, we are exclusively offering a top plant-based range with an innovative flavour based on upcycled apricot kernels. To this end, we are working together with the Austrian startup Kern Tec GmbH, which is our strategic partner,” says Tim Schwertner, Managing Director Sales and Marketing and Chief Commercial Officer of the Bauer Group.
Rescuing apricot kernels
Kern Tec is a graduate of ProVeg Incubator and has developed a supply chain and technology that allows it to process the pits from apricots and cherries. ….