Harken Sweets, a new ‘better-for-you’ candy brand, has announced the launch of its reimagined, plant-based versions of candy bar classics infused with the nutritional benefits of dates.
Katie Lefkowitz – founder of Harken Sweets, and former COO at Caulipower – took to social media in order to announce the brand’s launch. She also commented on what inspired the creation of the brand. Harken Sweets is a candy bar that was created by Katie Lefkowitz in hopes to combine a traditional recipe of date-based caramel and the idea that this new candy bar could revolutionize a comfort food with healthier options.
“There’s no telling where this journey may lead”
She shared, “If there is one thing I hope for with the launch of this brand, it is that ripping open one of our candy bars allows you to Harken […] You can remember the excitement of Halloween candy and your first experience. This time, though, you can feel GREAT about how the superfood-ified version makes you and your gut feel.”
Treats that are better for you
The brand promises an enjoyable candy bar experience, but with 75% reduced sugar content. It also boasts non-GMO ingredients and 13 grams of fiber prebiotic, Fair Trade certification. And, it has less than 150 calories in each bar ….