MorningStar Farms, an omnivore-friendly plant-based subsidiary, has launched its Steakhouse Style Burger.
The launch of this product comes at a moment when the market for plant-based burgers is crowded with choices, prompting questions about the decision to introduce another competitor. MorningStar Farms created the Steakhouse Style Burger in order to replicate the taste and texture found in real meat.
“We know shoppers have been seeking […] something that’s already seasoned and truly tastes like meat”
Joe Beauprez, senior director of marketing, frozen foods at MorningStar Farms, explains, “We know shoppers have been seeking a premium plant-based burger option – something that’s already seasoned and truly tastes like meat, but with prep simple enough to fit their busy lifestyles.”
This new product launch aligns with recent developments at Kellogg, notably the company’s decision in February to retain its plant-based food operations, including MorningStar Farms, after initially considering dropping them last year. While…