Today’s plant-based food market is worth over 10 billion USD and is expected to reach 34 billion within the next 5 years. The results of a recent survey by Medical Inspiration Daily For A Stronger SocietyMIDDS) shows Gen Z as the driving force behind this growth.
The most racially diverse and ethically diverse group of Americans in history, these preteens are now between the ages of 14 and 28. They are recognised as one of the most proactive generations about their mental health and consider themselves to be ‘socially conscious’.
50 % of vegan respondents cited health benefits as their main reason for choosing food. Although animal cruelty and environment were each ranked at 17% respectively, more than 40% of vegans feel that their dietary decisions positively impact the environmental.
Seven out of ten vegans who were surveyed said that they would continue to eat the same diet for the next five years, despite their desire for more variety.
Results showed that Gen Zers are not all vegans. Nearly 80% of non vegans said they would not become vegans within the next 5 years, and identified meat cravings as being their biggest obstacle.
The majority of Gen Zers are vegans, and 51% say that education is the main barrier to their…