Food tech unicorn NotCo has appointed Fernando Machado as its Chief Marketing Officer. He is a well-known leader in global marketing and was hired by NotCo in April.
“A new era for the industry begins NOW”
Known for “brilliant” marketing campaigns that pushed creative boundaries to drive business growth, Machado most recently served as CMO of Activision Blizzard, one of the world’s most successful entertainment and gaming companies. Before joining Activision, Machado was CMO at Restaurants Brands International. He created award-winning advertisements for brands like Popeyes and Burger King. Machado’s career began as an intern at Unilever, where he last worked as Global Brand Development VP for Dove.
Brand valued at $1.5Bn
Machado’s hire follows NotCo’s $70M series D1 funding round in December, which valued the company at $1.5Bn. Machado says he has been a fan for years of the revolutionary startup, which uses AI technology to create realistic meat, milk, and eggs from plants.
“I’ve had the pleasure of working with some of the world’s most beloved brands and am incredibly excited to now apply my creativity and decades of experience to the NotCo team,” said Machado.
He continued, “I’ve been…