Freshcut Foods in Nottingham, UK has a new owner after investment firm Flywheel Partners purchased a majority stake.
Freshcut Foods aims to “turn vegetables into irresistible, exciting, and inspired ingredients”, catering to flexitarian consumers by developing plant-centred solutions. The company provides over 40 major food brands, manufacturers, and recipe kit producers.
“We are hugely excited to be partnering with Flywheel”
The new deal sees Flywheel partner with Freshcut Foods’ management team, who are reported to have increased their stake in the business. Perwyn had previously held a majority stake, but now has exited.
The news comes after Freshcut Foods recorded a £10 million spike in turnover in the year ending in July 2022, following its recovery from the pandemic. Pre-tax profits were £710,000, compared to a £1.4 million loss the previous year.
“Industry-leading innovation”
Freshcut Foods’ growth is attributed to the emergence of flexitarianism. According to research, one in four people worldwide identify themselves as flexitarians while half are…
