Irish Plant-Based Frozen Food Brand Strong Roots Climate footprint labels are now available on all packaging, to assist consumers in making informed purchasing decisions.
Strong Roots has partnered up with Swedish climate company Climate to calculate its emissions CarbonCloud. Strong Roots’ intelligent software allows it to monitor and assess effectively the carbon dioxide, nitrogen oxide, and methane emissions associated with each product’s lifecycle, from ingredients to shelf to distribution. Strong Roots is able to use the data collected to develop an emission baseline, and a roadmap that will identify areas where it can improve its production process. Samuel Dennigan is the founder and CEO at Strong Roots. He spoke to Forbes.
Environmental concerns
Strong Roots conducted a study that found that while health concerns still play a role in purchasing plant-based goods, a large portion (45%) of consumers are motivated by environmental issues. These numbers will continue to rise as Generation Z The climate crisis is being driven by GHG emissions. This will drive the next wave in sustainable purchases. The biggest emitters are meat and dairy products, but switching to a vegan diet can reduce emissions ,…
