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Veganuary US: “We Have Participants in All 50 States, Interest is No Longer Confined to Cities Like New York and LA”

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Veganuary US: “We Have Participants in All 50 States, Interest is No Longer Confined to Cities Like New York and LA”


Since starting out in the UK ten years ago, Veganuary has surged in popularity worldwide — particularly in the US, where the campaign is now taking place for the fifth time.

In the United States, over 400 businesses participated last year. Veganuary will be offered by a number of restaurants in 2024. The menus include new items such as salads, pizzas, and sandwiches.

Veganuary, which encourages a shift in eating habits by encouraging a large number of participants to remain plant-based permanently after taking part in it, is causing many food service outlets continue to serve vegan dishes even after the month has ended.

Sandra Hungate, the director of Veganuary US in the United States, shares her thoughts on the current momentum and the highlights for the 2024 campaign.

© Veganuary

Veganuary’s popularity has continued to grow in the US. What factors? What factors do you think have contributed to the growth of this industry??
Yes, you can!

Veganuary’s secret sauce is the welcoming, non-judgmental attitude towards veganism. It invites people of all backgrounds to sign up, and to talk about it.

As more research shows that a plant-based lifestyle is better for our health, the environment and animals, it’s no surprise that more and more…



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